Independent business consultants Mary Overbey, Lucas Walker and Damion Trout have been discussing how businesses may be different after coming back from the pandemic. Owners may need to reassess …

Richard Ollis, CEO of Ollis/Akers/Arney, says he expects some financial turbulence in both the stock market and regular finances from the COVID-19 pandemic. Ollis says you should stay on your …

Michael Wehrenberg, president of Wehrenberg Design Company, says email marketing campaigns are very effective for existing customers, but not people who aren’t familiar with your company. He says …

Parks play a large role in our quality of life, from creating memories to generating more than $15 million in annual visitor spending. Diana Tyndall, marketing & sponsorship coordinator with the …

Chris Bryant, development and productivity coach with Murney Associates, says in real estate, you must take many factors into account to develop your business plan. Factoring in your work hour and …

When Martha Cooper, owner of Cafe Basilico, moved back to Springfield, she had trouble finding a job because job requirements had changed for surgical technicians. Though she had previously owned a …

Donald Babb, CEO and executive director of Citizens Memorial Hospital, says marketplace demands are critical to maintaining a health care system. Babb says the community became more involved as the …

SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. …

Chris Bryant, development and productivity coach with Murney Associates, says he likes to use tools to help visualize the structure of a sales business. “From start to finish you’re marketing,” …

“It sounds like Ömer is excited to start implementing changes. He’s had a few delays in getting signage done and that can be understandable,” says Dustin Myers who owns Longitude Branding …

“We always suggest that you write a good business plan,” says Martha Cooper, owner of Cafe Basilico. “You need to have something that shows that you have thought everything completely through …

Justin Cardoza, CEO of Modbox, says they started building interest in their product before it hit the market. “We’ll send some of those prototypes to some of the professionals that I’ve been …

“I think social media has changed everything,” says Brandon Goodwin, co-founder and executive producer at Blend. Goodwin says he sees a trend of brands putting more of their personality into …

“It’s really hard to market yourself as a product,” says Michael Frizell, graphic novel author and director of Student Learning Services at Missouri State University. Frizell says he’s …

As creative manager for Alamo Drafthouse Cinema, Jennifer Johnmeyer says when she and her team brainstorm about promoting their films, it’s about creating a sense of community. “You really do …

Kevin Wyas, founder of ECRI, says he would have saved time and money by outsourcing earlier in his venture. Wyas says by utilizing the expertise of others, you can advance your product to market, get …

“LinkedIn is not Facebook,” says Claire Sakaoka, owner of engage5w. “You should have a professional photo - that means no selfies.” Sakaoka says a recent research article said more than 80% …

“We’re trying to think through what does a Turkish-inspired, American Diner look like? From the look and feel to the wall decor, how do we envision this?” asks Dustin Myers. Myers and Jeremy …

Springfield Diner is on the verge of a transformation. Dustin Myers and Jeremy Wells, owners of Longitude LLC, show Önder their vision to turn his restaurant into Klasik Diner. Incorporating both …

Brandy Hickman, owner of 2B Well and Living Light with Brandy Lane, saw a need for holistic health providers to share a space as well as the marketing and administrative duties. Hickman says …