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Utilizing Social Media Influencers
Mike Coonrod, sbjLive producer

Utilizing Social Media Influencers

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SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. “What we’ve been doing is taking those videos, creating YouTube ads, and then sharing those across our social media platforms,” Hollowell says.

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