David San Paolo, co-owner of Redneck Nutz, says when they built their website, they thought customers would flock to it. When their orders were less than expected, they decided to try selling their …

“The more digital footprint you have, the greater vulnerability you expose,” says Dallas Nash, Senior Regional Manager with Dell. Nash says it’s almost essential to have social media pages for …

“We were pretty naive in believing if you build a website, you can sell anything,” says David San Paolo, co-owner of Redneck Nutz. San Paolo says you shouldn’t expect word of mouth and social …

“I think positivity and the vision that all things are possible is really important,” says Vanessa Brandt, Vice President/Managing Director - Account Service at Marlin. “I think if you’re a …

“Restaurants are a big form of entertainment here in the Ozarks and we want to make sure that every restaurant and every brand we’re doing offers some sort of entertainment aside from just …

How do you cope when project deadlines are looming? “I think one of the most important things we can all do is take a breath,” says Vanessa Brandt, Vice President/Managing Director - Account …

“It was almost like we shut down one company and we started a brand-new one.” says Nancy Bogart, Founder and CEO of Jordan Essentials. “That - 2007, rolling into the recession and everything …

 “Marketing for a company can be very interesting, in the sense that it’s hard to stand out in the crowd from everyone else,” says Alisa Lawler, Vice President of Marketing and Business …

“Working for an advertising agency, everything that we do is dictated by client deadlines,” says Vanessa Brandt, Vice President/Managing Director - Account Service at Marlin. “Oftentimes, their …

How has your marketing strategy changed since you started your business? Nancy Bogart, CEO and founder of Jordan Essentials, says their strategies have changed tremendously, but their message is the …

“Black Friday, for us, is gasoline on the fire,” says Nancy Bogart, CEO and Founder of Jordan Essentials. “You have to have a strategy ahead of time.” They plan their marketing strategies …

“I’m a huge believer in Public ReIations. I’m also a huge believer in junkyard dog publicity. I unabashedly call myself a junkyard dog,” says Lisa Rau, Director of PR/Publicity for Silver …

Movie Theaters are experiencing more competition from subscription services such as Netflix and the comfort of your couch. John Martin, Managing Partner of Alamo Drafthouse Cinema in Springfield, …