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Industry Insight
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Opinion: Digital search is changing – your content should, too

Mostly Serious LLC's Sarah Nenninger: "The digital world is changing at a rapid pace. So, what does it mean for you? Stay aware of the trends and evolve as needed, but keep in mind the reason you do what you do: your customers."

Consultant and author Marlene Chism: "When long-term employees tell you they’re leaving for higher pay or career advancement, take a 20,000-foot view of the culture, department by department, to see if there is avoidance, disruption and unresolved conflicts contributing to unwanted turnover."

People Centric Consulting Group CEO Don Harkey: "There are a lot of complex issues to be solved in the health care arena, but it’s important to not take our eyes off the people."

FORVIS LLP's Dan Prater: "Although the organizations differ in size and purpose, nearly all of them share a similar struggle: finding enough employees to fill critical positions."

Habitat Communication and Culture's Paige Oxendine: "Our entire community is enmeshed with our nonprofit sector. These organizations and their leaders need support as they adapt and innovate."

People Centric Consulting Group owner Don Harkey: "Treat your people like they will be successful, and most will be. It’s too hard to truly develop a workforce if you dislike the people you are developing."

Springfield Economic Vitality Director Amanda Ohlensehlen: "The vision of Forward SGF is aspirational and demonstrates the impressive inventory of natural and cultural assets that are prevalent in our region."

Certified financial planner Kenny Gott: "You don’t need to outguess the stock market for it to grow your money."

Attorney Andy Peebles: "Choosing the right trustee is a critical decision in the establishment and administration of a trust."

Attorney Stephen F. Aton: "Each situation is different and can only be evaluated as part of an overall plan for your estate."

Springfield Contractors Association's Megan Herzog: "While the importance of preparing physically for extreme weather is important, contractors are responsible to find ways to focus on employees and project deadlines. Weather days are expected in the industry, but contractors must make a point to put employees first."

Campaignium's Ryan Simmons: "The imminent arrival of SGE represents not just a challenge but an opportunity – to refine our SEO strategies, embrace new technologies and prepare for a future where AI is integral in how we search for information online."

Springfield Sports Commission Executive Director Lance Kettering: "Promoting a city or region as a destination for sports requires commitment, consistency and intentional marketing. By investing in these areas and building upon relationships in the sports industry, Springfield can be most successful in being a top destination for sports."

Alliant Insurance Services' Hunter Johnson: "As we wait this current cycle out, insureds can focus on presenting themselves as a desirable risk for insurance carriers to underwrite – working with their strategic partners to implement tools and strategies to help prevent controllable liability losses."

Ryan J. Hurn of New York Life Insurance and NYLife Securities: "Many professionals who have not been provided adequate information may miss out on opportunities to protect their business, create higher tax efficiency and increase compensation in retirement."

Codistac owner Heather Noggle makes the case for WFH.

Ollis/Akers/Arney's Jeff Eiserman: "Nothing is perfect in preventing cybercrime, but starting with these will help protect the future of your business."

Custom Creations Landscaping & Lawn's Kevin Runyon: "As we navigate Springfield’s dynamic construction sector, it’s clear that landscaping is more than just an add-on."

Springfield Contractors Association's Megan Herzog: "Investing in all types of construction impacts our local economy significantly."

Arvest Bank's Andrea Sitzes: "Business owners should be mandating a higher level of service and a banking partner that understands the economy with vision to assess, plan and pivot together to accomplish business objectives."

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