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OMG Commerce is in the business of helping other companies get their brand messages out, with a special focus on Google, YouTube and Amazon advertisements.
2020 has been a unique environment, in which e-commerce companies have had more eyes than usual at home on their screens due to the coronavirus pandemic. In that environment, CEO Brett Curry says OMG Commerce has mostly flourished after a “pretty bad month” in March, noting revenue might be up 20%-30% over 2019 but acknowledging that “at this point, anything can change.”
“A majority of clients saw sales rise during the lockdown,” Curry says. “Most of our clients are up.”
The numbers in e-commerce have been unprecedented, Curry says. He points to industry statistics showing online retail sales have accounted for up to 40% of overall revenue during the pandemic. Additionally, he says some companies in the industry have reported three or four years’ worth of e-commerce growth in just three months.
“With increased online shopping, there’s more need for e-commerce companies to advertise,” Curry adds. “There’s also a decent number of retailers that have historically been offline.”
OMG Commerce officials also say rent and salaries have been paid in full during the pandemic. That’s a fact of which Curry is especially proud given the company’s focus on what he calls helping employees “level up.”
A reference to online culture, Curry says leveling up involves making sure employees are always ahead of the game.
“We focus a lot on our culture,” he says. “Helping each other level up is kind of the constant improvement mindset.”
That mindset is shared and practiced by Curry and company co-founder Chris Brewer. The two speak to businesses nationwide on sales and marketing strategies. Curry says it’s a way that OMG Commerce shows its value in “thought leadership.” And the officials say their public speaking and the growth of the company brings notoriety to Springfield, as well.
To address employee perks, OMG Commerce in the last year revamped its health insurance policy, giving staff more choices that are accepted by major health care networks in the area. Employees also can select from life insurance, accident and cancer policies.
Outside of the office, OMG Commerce is committed to its community. In 2019, the company donated more than $31,000 to nonprofits including The Kitchen Inc., Isabel’s House, the American Cancer Society and I Pour Life.
Founded in 2010, OMG Commerce operates out of office space in downtown Springfield. Company officials say it started with under $16,000 in first-year revenue; 10 years later that figure ballooned to $5.7 million last year. The company’s employee count has grown to 30 companywide from two initially, and another five hires are in the pipeline.
“We know the e-commerce game really well,” Curry says.
SBJ interviews the interim dean at the William H. Darr College of Agriculture at Missouri State University.