YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Securing Retail Placement Doesn’t Guarantee Success
Mike Coonrod, sbjLive Producer

Securing Retail Placement Doesn’t Guarantee Success

Posted online

Scott Opfer, President of Opfer Communications, says there’s a myth that getting your product placed in a retail store will lead to success. “And the reality of it is, if you don’t sell through and sell through fast enough, you’re not going to stay and you’re not going to be be able to go back,” Opfer says. Retailers use planograms to map space and determine how much revenue it must generate. Opfer says if your product doesn’t generate the required revenue, the retailer won’t continue to carry it.

Duration: 0:55

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
From the Ground Up: Willard Central Elementary School safe room and additions

A safe room and classroom addition at Willard Central Elementary School will be used by the music, arts and athletic programs for a district that had 4,536 students last year, according to Missouri Department of Elementary and Secondary Education figures, but school officials say enrollment is projected to grow.

Most Read
Update cookies preferences