I can’t take a few steps lately without bumping into artificial intelligence in business. Maybe you can relate.
With this technology, the future is here, so the companies not embracing it will be passed over by industry competitors and newcomers. That said, let’s look at some practical business applications that can be put to use regularly.
I’ve learned the recommended way is to view the AI program as a collaborative partner. It’s a supplemental tool and can follow directions to fit your custom needs, i.e., the tone of website verbiage. And it’s not the end-all, be-all. It can be inaccurate, and most programs are upfront about that by listing its general limitations.
Here are seven real-time examples, some shared with specific results from the experiments, using the ChatGPT platform:
- Write a company policy for unlimited paid time off. Answer: The bot provided policy and eligibility statements; seven key guidelines and expectations, including up to three subpoints on each; and legal/compliance considerations. I then asked how it would impact company culture and the downsides of such a policy. A: Another seven points each on the impact to culture and the challenges to prepare for, such as unequal utilization and accountability.
- Summarize key takeaways from meeting notes. I plugged in my notes and was underwhelmed by the result. I then asked for action items, which is the better way to go.
- Write a creative marketing campaign. Asked for one paragraph for a plumbing company expanding into new states and identified the mascot as an octopus. A: First response named the company AquaPlumb, which is solid, but the narrative was too cutesy with phrases like “expands its tentacles” and “plumbing worries are squished like a clamshell.” Note: I asked for something a little more serious: “Introducing AquaPlumb: The Octopus Advantage. As our esteemed plumbing company expands into new states, we bring a fresh wave of reliability and expertise to your doorstep. Our mascot, the octopus, symbolizes our exceptional adaptability, efficiency, and multitasking abilities. With AquaPlumb, you can expect top-notch service delivered by a team of skilled professionals who have mastered the art of precision plumbing. From meticulous pipe inspections to swift repairs and installations, our octo-squad is here to ensure your plumbing system operates flawlessly.”
- Create a city slogan. I specified: “The third largest in the state, has a history of being family friendly, a growing diverse and inclusive culture, emphasizes the natural beauty of the outdoors lakes, rivers and hills, has a strong entrepreneurial spirit, known for small businesses that have grown into international corporations, and leading industries of manufacturing, health care and education.” Answer: “Welcome to Harmonyville: Where Nature Thrives, Families Flourish, and Dreams Take Flight!” OK, let’s go more specific: “Springfield: Elevate Your Legacy in Nature’s Embrace!” … “Where Nature’s Bounty Meets Boundless Possibilities!” … “Basecamp for Adventure, Prosperity, and Family Bliss!” … “Unleash Your Story. Ignite Your Journey.” Note: I gave this one six attempts and found they missed the mark but provided a start for team brainstorming. Also, a companion program, called Dall-E, can design a logo for a fee.
- Plan an event. I specified it was for an association of members statewide visiting a large city, with conference agenda and speakers, entertainment options and a food/drink menu. A: Provided a three-day agenda, with morning, afternoon and evening items/sessions, five types of speakers to incorporate, and entertainment and food/drink suggestions. Note: I followed up, saying the event was in Springfield and asked for off-site places of interest for guests. Got 10 ideas, from Wonders of Wildlife and Springfield Art Museum to Route 66 Car Museum and historic Commercial Street.
- Write a response to a dissatisfied customer. Provides a template letter but reads a little stuffy. I’d recommend rounding it out with emotional and personal touches.
- Develop product recipes. Asked for the most interesting cookie recipe on the planet for a bakery business. A: “Triple Chocolate Bacon Cookies” with specific ingredients and instructions.
Note: I then said I want to sell these in the Midwest. “Maple Walnut Cookies” it is.
I’d love to hear the productive ways you’ve incorporated AI and chatbots in your businesses. Email me at the address below.
Cheers to tech!
Springfield Business Journal Editorial Vice President Eric Olson can be reached at eolson@sbj.net.
