Open for Business: Crumbl Cookies

Crumbl Cookies
Utah-based gourmet cookie chain Crumbl Cookies opened its first Springfield shop on March 28 at 2415 N. Glenstone Ave. Trevor Curtis, who is a franchisee through Curtis Industries LLC, along with his sons, Porter and Stockton, said the 55-employee store occupies 2,000 square feet in a retail building at Glenstone and Kearney Street that also houses Echelon Coffee LLC and an AT&T store. Trevor Curtis early last year told Springfield Business Journal he estimated $600,000 in startup costs but declined last month to disclose the total investment or lease terms with O’Reilly Hospitality LLC. He said Crumbl Cookies has roughly 250 flavors, noting it offers a rotating menu of cookies, such as Key lime pie, raspberry butter cake and semi-sweet chocolate chunk. Curtis Industries also has two Crumbl Cookies shops in the Kansas City metro area, where the franchise company is based, Curtis said. The company, which was founded in 2017, has over 1,000 locations in all 50 states, according to its website.
Phone: 417-851-0169
Web: CrumblCookies.com/MoNorthSpringfield

Branson Upstaging
Interior design business Branson Upstaging LLC relocated Jan. 1 to a new Hollister address at 162 Industrial Park Drive, Ste. A., in Triumph Plaza. The venture, which opened in 2019, was formerly located at 10996 State Highway 165. Owner Holly Jones said relocation and renovation costs were $12,000, adding she signed a two-year lease for $1,950 per month with JKP Properties LLC. Jones said the three-employee Branson Upstaging provides interior design services, specializing in furnishing vacation rental properties to save clients time and maximize their return on investment. The company’s new location is roughly 2,200 square feet, she said, with a nearly even split between office and warehouse space. The move was spurred by the need for more space to store furniture for clients, Jones said, noting the warehouse component was not an option available at the former location.
Phone: 417-527-0373
Web: BransonUpstaging.com

Lauren Ashley Dance Center
After three years in operation, Lauren Ashley Dance Center LLC added a second location Dec. 27 in Nixa at 701 N. McCroskey St. Owner Lauren Ashley Clark said the new studio space in Village Marketplace was the result of the acquisition for an undisclosed price of Divinity Dance Academy. Clark and her staff of 12 took over instruction of Divinity’s students, which she said doubled her studio’s clientele to around 200. Her dance center also assumed the existing three-year lease with Jared Commercial Real Estate LLC for an undisclosed rate. Lauren Ashley Dance Center also has a studio at 916 N. Main St. in Nixa and teaches classes including ballet, jazz, tap, acrobatic, contemporary and hip-hop. Clark said the dance center previously has instructed students ages 18 months to 19 years old but started offering some adult classes with the addition of the new 2,800-square-foot studio.
Phone: 417-880-4481
Web: LaurenAshleyDanceCenter.com