YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
NBCUniversal is “on track to generate the most advertising revenue in Olympic history," according to a company executive.
Dan Lovinger, president of Olympic and Paralympic Sales for NBC, said the company already has booked $1.2 billion in ad revenue for the 2024 Paris Olympic Games. The event is slated for this summer.
The 2020 Tokyo games recorded just over $1.2 billion in ad revenue.
Read more from The Hollywood Reporter.
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