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How The Container Store is capitalizing on home improvement craze, Netflix

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The Container Store reported  record sales in September. How?

Officials cite a collaboration with the Netflix show "Get Organized with The Home Edit,"and now the storage and organization specialist company is working on a partnership with the tidying up guru Maria Kondo.

The Container Store's strategy with the streaming world meets consumers' stay-at-home, pandemic lifestyles and is an effort to stay relevant to a new generation active on various digital platforms.

Read more from Fox News.

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