YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Booked - The Tipping Point
Mike Coonrod, sbjLive Prioducer

Booked - The Tipping Point

Posted online

“When you’re in a marketing situation in business development, and you’re constantly dealing with people, that better understanding of psychology and what makes people tick, can really be a benefit,” says Alisa Lawler, Vice President of Marketing and Business Development for CU Community Credit Union. Lawler says books by Malcolm Gladwell have given her insight into human behavior. “His books are interesting and keep you wanting more.”

Duration: 0:58

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
Open for Business: Bedda Matri

The owners of a Springfield catering business launched a new venture; indoor golfing venue franchise X-Golf Springfield swung into the Queen City; and CoxHealth Branson Hills opened.

Most Read
Update cookies preferences