YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
Girl Scouts of the USA filed a federal trademark infringement lawsuit against Boy Scouts of America.
Girls Scouts officials argue Boy Scouts' use of certain trademarks is "both new and uniquely damaging."
Boy Scouts' Scouts BSA caters to boys and girls 11 to 17 years old. The organization also recently announced its "Scout Me In" campaign. The generic use of "Scouts" is at the center of the issue, according to NPR.
"Such misconduct will not only cause confusion among the public, damage the goodwill of GSUSA's Girl Scouts trademarks and erode its core brand identity, but it will also marginalize the Girl Scouts movement by causing the public to believe that GSUSA's extraordinarily successful services are not true or official 'Scouting' programs, but niche services with limited utility and appeal," the complaint reads.
Read more from NPR.
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