YOUR BUSINESS AUTHORITY
Springfield, MO
“I think social media has changed everything,” says Brandon Goodwin, co-founder and executive producer at Blend. Goodwin says he sees a trend of brands putting more of their personality into online video content. He says the challenge is creating content viewers want to see rather than bombarding them with advertisements. Goodwin says clients now want shorter videos to accommodate consumers decreasing attention spans. Serve your audience, don’t demand their attention.
Duration: 1:58
Plaza Shopping Center gained an arcade with the March 1 opening of The Flying Lap LLC; the repurposing of space operated by Burrell Behavioral Health resulted in the March 18 opening of the company’s second autism center; and a group of downtown business owners teamed up to reopen J.O.B. Public House.