YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe
Standing Out from the Crowd
Mike Coonrod, sbjLive producer

Standing Out from the Crowd

Posted online

Patrick Little, co-owner of 22 Sierra Coffee Company, says company logos are very important in building a brand. Little says they changed logos to differentiate their product from competitors and avoid being confused with a nonprofit they support.

Duration: 2:03

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
Open for Business: Gypsy Girl Junk

Commercial Street vintage furniture and clothing shop Gypsy Girl Junk moved across the street; Equality Healthcare LLC expanded; and authorized Apple product retailer Simply Inc. (OTC: SIM) relocated its sole Springfield store.

Most Read