Social Media Marketing Questions

“It’s really hard to market yourself as a product,” says Michael Frizell, graphic novel author and director of Student Learning Services at Missouri State University. Frizell says he’s bewildered by the concept of marketing through social media. “There’s an Instagram account I don’t use. Publishers have said, ‘hey, you need to get on these things,’ so I post just enough to keep the accounts active,” Frizell says. “I need to do better at that.”

Duration 1:09