Potato chip brand unveils biggest redesign in nearly 100-year history

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. 

PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year history” on Thursday on the heels of Domino’s revealing plans for its own rebranding attempt. 

But Lay’s isn’t just updating the look of its products – it’s also ensuring they are made with cleaner ingredients, aligning with the administration's health goals under its “Make America Healthy Again” initiative, as well as updating its packaging. 

The company said all of its core Lay’s products in the U.S. will be made without artificial flavors or colors from artificial sources by the end of 2025. Additionally, Lay’s Baked will be made with olive oil and have 50% less fat than regular potato chips. A new version of Lay’s Kettle Cooked Reduced Fat Original Sea Salt will be made with avocado oil and offer 40% less fat than regular potato chips. The company said that more options across PepsiCo’s food portfolio will debut in 2026. 

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