Silver Dollar City parent company Herschend Enterprises is bringing its Pink Adventure Tours venture to Branson.
The adventure tour company, through which customers travel in pink Jeep Wranglers, will start offering tours in Branson on March 15, according to a news release. A hub for Pink Adventure Tours Branson is under construction near the Titanic Museum Attraction.
“Guests will enjoy a rugged climb to the top of one of Taney County’s highest peaks and experience the wild, hidden and natural gems that make the region that I personally call home so special," said John Fitzgibbons III, president of Pink Adventure Tours, in the release.
Tours will travel on an exclusive off-road trail that climbs to the summit of Baird Mountain, one of the tallest points in Taney County. Tours also will go through downtown Branson and visit lakes and landmarks.
Pink Adventure Tours joins Herschend Enterprises attractions in Branson, including SDC, Showboat Branson and White Water, according to the release.
Herschend Enterprises acquired the 60-year-old Pink Adventure Tours brand in 2018, according to a separate news release.
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