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Coca-Cola launches brand in growing prebiotic soda category

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Coca-Cola is getting into the growing prebiotic soda category.

The company is debuting Simply Pop, a prebiotic soda product that's slated to start rolling out later this month.

Digestive health soft drinks have grown to a $440 million category in 2024 from $197 million in 2020, according to data from Euromonitor International.

Read more from CNBC.

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