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Ben & Jerry's filed a lawsuit against Unilever, its parent company.
The lawsuit seeks to block Unilever's sale of Ben & Jerry's business in Israel to a local partner.
The suit seeks "to protect the brand and social integrity Ben & Jerry's has spent decades building," according to company officials.
Read more from CNN Business.
Guest columnist Donnie Brawner says many entrepreneurs stray from their original business ventures, which is often a recipe for success.