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The Dark Chocolate + Coconut Sugar & Toasted Coconut Bar launches Nov. 4.Photo provided by ASKINOSIE CHOCOLATE
The Dark Chocolate + Coconut Sugar & Toasted Coconut Bar launches Nov. 4.


Askinosie teams with Springfield bloggers on new bar

Posted online
Askinosie Chocolate has teamed with the Springfieldians behind popular lifestyle blog A Beautiful Mess to launch the sixth bar in its CollaBARation line Nov. 4.

The new bar - dubbed Dark Chocolate + Coconut Sugar & Toasted Coconut - blends 65 percent lightly refined dark chocolate with organic coconut sugar, topped with toasted coconut. The Askinosie team noted it wanted to work with Elsie Larson and Emma Chapman, the sisters who operate A Beautiful Mess, to combine the company’s chocolate with the blog’s eclectic do-it-yourself projects and twists on classic food recipes, according to a news release.

“It’s both strange and serendipitous that two Springfield, Missouri-based companies would have such unique cult followings, and so we’d been itching for a way to work with Emma and Elsie … for years,” said Lawren Askinosie, director of sales and marketing for the chocolate company, in the release.

The chocolate bar with A Beautiful Mess represents the first in the CollaBARation series to have a local partner. Other partners in the series are Sweden-based Lakritsfabriken, Chicago-based Intelligentsia Coffee, Columbus, Ohio-based Jeni’s Splendid Ice Creams, Ann Arbor, Mich.-based Zingerman’s Deli and Santa Fe, N.M.-based Cafe Pasqual’s.

Earlier this month, Askinosie announced it signed an agreement to extend its nearly four-year partnership with Intelligentsia. That partnership resulted in the Dark Chocolate + Coffee Bar in fall 2011, according to Springfield Business Journal archives.[[In-content Ad]]


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