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90 Ideas - Rebranding a Region
Mike Coonrod, sbjLive producer

90 Ideas - Rebranding a Region

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Toby Teeter, president of the Joplin Area Chamber of Commerce, says the biggest challenges are memories of the 2011 tornado. He says rebranding has helped Joplin attract and retain talent and businesses. Springfield Business Journal's 90 Ideas is presented by Great Southern Bank.

Duration: 6:45

Inspire, 90 Ideas, Joplin, Missouri, tornado, negative brand equity, marketing, Toby Teeter, Joplin Area Chamber of Commerce, rebrand, community, talent, business, sbjLive

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