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417Foodist creator partners with hot sauce maker on new company

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The creator of the 417Foodist social media brand is partnering with the owner of a local hot sauce company on a new venture.

Billy Dove, the creator of 417Foodist LLC, spoke about his upcoming business plans in an interview yesterday with Springfield Business Journal Executive Editor Christine Temple. Dove was the monthly interview guest for SBJ’s 12 People You Need to Know series, held at The Backlot, Alamo Drafthouse Springfield's restaurant and bar.

Dove said he and Anthony Brent, owner of sauce and seasoning company Springfield Trading Co., are working together on Springfield Media Corp. The venture would collaborate with SGC Foodservice to produce content videos at Restaurant Marketplace, SGC's brick-and-mortar store for restaurant owners and operators at 2140 W. Grand St.

Springfield Media Corp. would utilize the industrial kitchen at Restaurant Marketplace and conduct interviews with local restaurant owners while cooking.

"We're going to incorporate the food that they carry at Restaurant Marketplace," Dove said. "It's a great way to promote local businesses as well as promote the local restaurants and the dishes they like to create."

Dove said the goal is to launch Springfield Media Corp. in around a month.

"We're crossing t's and dotting i's now," he said. "We're going to see where that takes us."

The partnership would leverage the popularity of 417Foodist, which has 14,000 followers on Facebook and 15,000 on Instagram.

Brent launched Springfield Trading Co. in 2022, according to past reporting.

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