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Standing Out from the Crowd

Patrick Little, co-owner of 22 Sierra Coffee Company, says company logos are very important in building a brand. Little says they changed logos to differentiate their product from competitors and …

C.C. Guice, owner of A Wench in the Gear, says it took a leap of faith to quit her day job and pursue her passion. Guice says her significant other gave her the confidence she needed to go all …

Molly McCleary, owner and farmer of Maypop Flower Farm, says she plans to build infrastructure to extend her growing season. McCleary says adding caterpillar tunnels, a cooler and employees will set …

Patrick Little, co-owner of 22 Sierra Coffee Company, says they made a conscious decision to build their social media network before releasing their products to the public. They also sought …

C.C. Guice, owner of A Wench in the Gear, says when the pandemic halted fashion orders, she fell back on an earlier product. Guice says adapting the masks she used to make for anime conventions …

Jamie Tillman, owner of Canna Bliss wanted to create a line of CBD products made by women for women. She created her Lady Sativa line as a passion project. Tillman is one of Springfield Business …

Patrick Little, co-owner of 22 Sierra Coffee Company, says after leaving the Air Force, he and partner Joseph Kidwell wanted to continue serving active duty military, veterans and first responders. …

C.C. Guice, owner of A Wench in the Gear, grew up in a family of seamstresses and was encouraged to create and design her own clothing. Guice took her designs to a new level by repurposing used items …

Andy Drennen, founder of Blend For That says they’ve been very selective about building partnerships. He says it’s important to find partners who share your vision and sense of community. Drennen …

Jamie Tillman, owner of Canna Bliss says it’s more difficult to advertise CBD products than others because some social media ban ads with images of the plants. She says she’s relied on media …

When Molly McCleary’s grandfather needed a caregiver, she decided to grow flowers because it provides a good ROI for a small acreage. McCleary, owner and farmer of Maypop Flower Farm, has hired a …

Taylor Otwell, CEO of Laravel, started his company as a way to prototype ideas, but ended up releasing the application to the world. Now others use it to build their businesses. Duration: 1:16

Emery Bryant says she and the other AWE Fitness instructors put in a lot of work before launching to keep their overhead down. She says positive response from clients might lead them to invest in …

Andy Drennen, founder of Blend For That says it’s important to have contingency plans. When supply chain issues caused shortages of ingredients and packaging, they used their current inventory to …

Andy Drennen, founder of Blend For That, had a number of projects in the works when the COVID-19 pandemic put a damper on his plans. He says finding ingredients and packaging for his teas has been …

Ken Childers, partner with City Music, says music has always helped define his life. Childers says after CD Warehouse closed, he and some friends decided to open a store with a live music venue. …

When Emery Bryant discovered new software that expanded her online yoga teaching capabilities, she recruited her favorite local instructors to start AWE Fitness. Not needing a brick and mortar space …

CEO of Modbox, Justin Cardoza, knew a little about electronics from his work in video and photography. He also knew when it was time to seek out a professional. Cardoza talked with a prototyping …

Margo Spilde, founder and CEO of GRASP, picked her friend Christen Jeschke to help form the group. Spilde says Jeschke's writing talent and ability to ask relevant questions have been essential to …

Annie Pope, CEO and owner of The Chili Bowl By Cafe 21 says she’s been able to apply lessons learned from her previous restaurant to her current one. Pope says they understood their customer base …

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