Startup Corner: Tylor and Emerald Hindery, Brew For My Do

Minimally viable product …
We created a boutique shampoo product that is brewed like beer. Beer has great properties for your hair, so we figured out how to make our shampoo the same way.
 
Value proposition …
The unique shampoo undergoes a fermenting and brewing process (with) the same natural ingredients as beer and wine. This increases luster, shine and hair health.
 
Seed money …
We bootstrapped website costs, packaging and little things like that out of our own pocket. We also worked out agreements for equipment and manufacturing that did not require any significant startup capital to get going.
 
Best advice …
“Apply for a patent.”

Hurdles overcome …
Scaling production and being able to produce enough shampoo is something we are already beginning to think about.

Pivot …
We made a pivot toward 100 percent sulfate-free shampoo because we thought our ideal customer was more interested in that type of product. After some product testing and more feedback, we finally realized that it wasn’t as important to them after all. So we pivoted again, back to our original product.
 
Biggest mistake …
Not creating and implementing goal-achieving strategies. Meeting deadlines and creating enough product has been hard to manage. Adding more teammates is great, but everyone must manage their time according to the company’s goals.
 
Worst advice …
“Your ideal audience is truckers.”

Greatest need …
Video production and storytellers. We could do some really fun videos to create a social buzz and awareness around the product.