YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Pantone picks deep purple 'Ultra Violet' as color of year

Posted online

The Pantone Color Institute selected the deep purple hue of "Ultra Violet" as its color of the year.

Pantone Vice President Laurie Pressman told The Associated Press the color was chosen because of its counterculture flair and grab for originality, ingenuity and visionary thinking.

"We are living in complex times," she said. "We're seeing the fear of going forward and how people are reacting to that fear."

Read more from The Associated Press.

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick

Open for Business: OMG Commerce

OMG Commerce relocated for the third time since opening eight years ago; The Spa Gallery opened; and The Wheelhouse rolled into its first brick-and-mortar operation.

Most Read