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O’Reilly selects Broadleaf Commerce for e-commerce platform

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As reported by Springfield Business Journal, O’Reilly Automotive Inc. (Nasdaq: ORLY) has been working on developing its own e-commerce platform.

This week, the Springfield-based auto parts retailer announced a deal with Broadleaf Commerce for its next generation e-commerce platform. Terms were not disclosed.

The draw for O’Reilly information systems executives was the handling of sales and shipments of often cumbersome auto parts, according to, a niche site for commerce and payments news.

“Within a few weeks, Broadleaf proved their ability to handle our complex challenges, including the ability to scale to millions of SKUs and handle our store integration requirements,” said Jeff Lauro, O’Reilly’s senior vice president of information systems, in a news release. “With the move to Broadleaf, we will be able to modernize the overall experience for our customers.”

Broadleaf plans to standardize O’Reilly’s desktop and mobile sites to present “a uniform and optimized” shopping experience. The retailer’s site also will soon boast a souped-up search function and tailored content based on past purchases, according to


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