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IHOP reveals the mystery of IHOb

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IHOP yesterday revealed the mystery of its IHOb marketing campaign.

Via social media, the company announced it would change its name to IHOb, with the "b" standing for burgers.

"We are definitely going to be IHOP," Darren Rebelez, president of IHOP, told CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes."

Read more from CNNMoney.

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