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C-Street CID solicits bids for social media campaign

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The Commercial Street Community Improvement District board is utilizing social media as its communication avenue of choice for an upcoming branding campaign.

The C-Street CID is seeking bids to run a roughly $2,500 three-month campaign meant to draw new businesses, customers, visitors and partners to the historic district, according to a news release.

“We are hoping to build on the exciting developments uptown on historic Commercial Street with this digital campaign, which we hope will reach new audiences to experience all our beautiful street has to offer,” said Gregg Johnson, C-Street CID board president, in the release.

C-Street is undergoing a transformation as longtime resident The Kitchen Inc. is developing a new campus at Chestnut Expressway and Glenstone Avenue and relocating its homeless services away from the area. Planned C-Street developments include a mixed-use center at the current Kitchen headquarters and chef Drake Tillman’s venture dubbed Elkhart & The Robberson, where Ophelia's canceled plans to reopen after the discovery of an underground cellar. Van Gogh's Eeterie is among new businesses to launch in the district.

For its promotion initiative, the C-Street CID is accepting applications through May 8. The winning individual or company would use Facebook, Instagram and Google for the digital branding campaign, according to the release.

The CID established in 2009 is funded through private donations and a three-eighth percent sales tax approved the following year. One of the primary purposes of the district is to recruit and retain businesses, according to the CID website.

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