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Bass Pro flexes its NASCAR muscle

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Bass Pro Shops signed a new NASCAR contract extending its sponsorship with Furniture Row Racing driver Martin Truex Jr. into next season.

The renewal marks Bass Pro’s third year with Truex after a seven-year gap. Bass Pro again signed on with Truex in 2016 after previously sponsoring him until he joined Michael Waltrip Racing, according to Springfield Business Journal archives.

With the latest renewal, Bass Pro’s logo will appear on the hood of Truex’s No. 78 Toyota Camry for 16 of the races in the 2018 NASCAR Monster Energy Cup Series and on the side panels in the other 14, according to a news release. Bass Pro spokesman Jack Wlezien declined to disclose the financial terms of the sponsorship.

For the season, Bass Pro will be Truex’s co-primary sponsor with 5-Hour Energy.

“The sponsorship package is a neat concept and it will be our responsibility to make sure we deliver both on and off the track for these highly visible and successful companies,” Truex said in the release.

During 30 races this season with Bass Pro on board, Truex set a career high of six wins and 14 top-five finishes.

Bass Pro’s NASCAR driver sponsorships stretch back to 1998 when the company connected with Dale Earnhardt, according to SBJ archives.


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