Made to Order: The Journey of a Restaurant Rebrand

The restaurant industry is fierce. Profit margins are thin. Staffing is a challenge. And customers are finicky. Everybody’s looking for their edge. In a new editorial series, Springfield Business Journal is following brand strategists Longitude through the process of rebranding a restaurant, from concept to outcomes. View updates with Omer Onder of Springfield Diner LLC below.

Dec. 23, 2019: Made to Order Chapter Seventeen: Wrapping Up

Nov. 25, 2019: Made to Order Chapter Sixteen: Holding Pattern

Oct. 28, 2019: Made to Order Chapter Fifteen: Close Competition

Sept. 16, 2019: Made to Order Chapter Fourteen: Inside Out

Sept. 9, 2019: Made to Order Chapter Thirteen: Detailing the Design

Aug. 12, 2019: Made to Order Chapter Twelve: Turkish Delight

Aug. 5, 2019: Made to Order Chapter Eleven: Crafting ‘Klasik’

July 22, 2019: Made to Order Chapter Ten: The Name Game

July 1, 2019: Made to Order Chapter Nine: Brand Building

June 24, 2019: Made to Order Chapter Eight: Blunt Talk 

June 10, 2019: Made to Order Chapter Seven: Calling for a Consult

May 28, 2019: Made to Order Chapter Six: Revealing Results

May 20, 2019: Made to Order Chapter Five: Customer Says

May 6, 2019: Made to Order Chapter Four: What’s in a name?

April 22, 2019: Made to Order Chapter Three: Let the Analysis Begin

April 15, 2019: Made to Order Chapter Two: Omer’s Journey

March 29, 2019: Made to Order Chapter One: Come Together

Feb. 4, 2019: Opinion: SBJ to launch series on restaurant rebranding